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Subway $5 footlong promotion
The Subway $5 footlong promotion was a promotion by the fast food restaurant chain Subway, which was launched in the United States in 2008 by offering footlong (30 cm) submarine sandwiches for US$5. Coinciding with the Great Recession, the promotion was very successful for the chain, spurring competitors to make similar moves to cut prices to attract customers. The promotion also helped start an ongoing trend of round price points on consumer goods. This so-called "foot long" actually turns out to be 11 inches instead of 12.
==History==
In 2004, Stuart Frankel, an owner of two Subway franchises inside Jackson Memorial Hospital in Miami, Florida, noticed that sales were slower at his stores on the weekends. In order to help boost sales, Frankel decided to lower the prices on the footlong subs for the weekends only. A fan of round numbers, Frankel decided to make every footlong sub $5 each. At the time, Subway had various prices for its subs.
Sales shot up immediately. Two local Palm Beach/Broward County franchisees took notice and started to implement $5 footlongs in 50 of their stores, also noticing sales increases. The move couldn't have come at a better time: the United States housing bubble was about to go bust, which hit Florida especially hard. Unlike most such promotions, the Subway franchises didn't see a decline in profit margins, nor did it sell each sub at a loss.〔
Meanwhile, Subway executives at the company's headquarters in Milford, Connecticut were getting tired of the company's longtime ads featuring Jared Fogle, and wanted something to compete with the various dollar menus at McDonald's, Burger King, Wendy's, and Taco Bell. Although several stores were skeptical of offering $5 footlongs, stores in Chicago and Washington, D.C. followed in the Miami stores' footsteps and saw instant sales increases.〔 Some stores in blue-collar neighborhoods (notably East Cleveland, Ohio locations) were seen offering steeper discounts at the height of the promotion, such as 5 dollar footlong combos (Sub plus chips/cookie and a drink) Sales shot up immediately for the company. To go with the promotion would be the "$5 footlong song", created by Jimmy Harned of the NY based jingle firm, Tonefarm, which was deliberately designed to be campy and has in itself spawned a life on its own, including singing contests and as an internet meme.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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